Overview

A habit-building app where users complete daily goals and track progress to unlock a better version of themselves in 21 days.

Project Scope

  • Product strategy & feature scoping
  • UI/UX design for onboarding, check-in and streak tracking
  • Cross-platform mobile development (Flutter)
  • Push notification system
  • App store submission & launch support

The Challenge

  • Most habit apps lose the majority of users within the first week
  • Needed a check-in mechanic simple enough to complete in seconds, every day
  • Had to reach both iOS and Android without doubling the engineering budget

Our Approach

  • Designed a single-tap daily check-in as the core interaction
  • Built streak tracking to make momentum visible at a glance
  • Shipped from one Flutter codebase to keep timeline and budget tight
  • Kept onboarding under a minute to reduce first-session drop-off

The Outcome

  • Onboarding takes under a minute from install to first check-in
  • Daily habit loop reduced to a single tap
  • Shipped to both app stores from one Flutter codebase
  • Architecture ready to support new challenge programs beyond 21 days